Affiliates
We work with publishers, streamers and marketing partners who want to introduce their audiences to Irwin Casino. Our affiliate program provides a way to build that partnership through agreed promotional activity and referral tracking. Partners can choose placements that suit their channels, while keeping their content clear and relevant to their audience. We provide campaign materials and information on how referrals are attributed, so each partner can plan and assess their work. Whether you run a website, a social channel or a streaming community, the starting point is the same: a practical agreement built around your audience and our brand.
About the Affiliate Program
The program is for partners who can promote Irwin Casino through their own channels. That may mean a website placement, a stream mention or a campaign across several channels. Promotional activity should follow the agreed terms and suit the audience it reaches. If you work across different markets, discuss eligible regions and content requirements before publishing.
Partnership Benefits
Partners receive access to agreed campaign materials, referral links and information needed to manage their promotions. You can plan placements around your usual publishing schedule rather than a fixed content format. Clear terms help both sides understand which activity is eligible and how results will be measured. For Australian-facing content, use wording that fits your audience and the applicable campaign requirements.
Commission Structure
Commission is based on the model agreed for your partnership. The agreement sets out how qualifying referrals are attributed, what activity counts towards commission and when a commission becomes payable. Terms may differ by channel or campaign. Review the model before placing links, particularly if you use more than one source of traffic.
Tracking and Reporting
Referral links connect your promotional activity to the agreed tracking arrangement. Reporting gives partners a way to review attributed activity and assess which placements are working. Attribution rules, reporting access and any adjustments should be clear in the partner terms. Keep your campaign links organised so results are easier to follow across pages, posts and streams.
Marketing Support and Tools
Use approved copy and creative materials when preparing a placement. If a format does not suit your channel, discuss what can be adapted before it goes live. Partners can also raise questions about link use, campaign wording and brand presentation. This keeps promotions consistent without requiring every publisher or streamer to use the same approach.
Working Together Over Time
A useful partnership should still work after the first campaign. Regular discussions about placements, audience fit and reporting can help shape future activity. Tell us when your channels or publishing plans change, so the agreement remains practical for both sides. We value partners who communicate clearly, follow the agreed terms and take a considered approach to promotion.